{"id":14342,"date":"2022-03-08T10:08:55","date_gmt":"2022-03-08T10:08:55","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-30T00:00:00","slug":"ekonomicky-prinos-postupu-na-ms-pre-slovensky-futbalovy-zvaz","status":"publish","type":"post","link":"http:\/\/www.aedozoring.sk\/aedozoring\/2022\/03\/08\/ekonomicky-prinos-postupu-na-ms-pre-slovensky-futbalovy-zvaz\/","title":{"rendered":"Ekonomick\u00fd pr\u00ednos postupu na MS pre slovensk\u00fd futbalov\u00fd zv\u00e4z"},"content":{"rendered":"

Probl\u00e9m, ktor\u00fd nevieme ignorova\u0165<\/h2>\n

Ke\u010f sa slovensk\u00fd t\u00edm neprest\u00e1va trias\u0165 v kvalifik\u00e1ci\u00e1ch, dvere do medzin\u00e1rodn\u00e9ho pe\u0148a\u017en\u00e9ho pr\u00fadu sa zatv\u00e1raj\u00fa na kr\u00ed\u010dku. Bez kvalifik\u00e1cie na majstrovstv\u00e1 sveta ch\u00fdba 30 mili\u00f3nov eur, ktor\u00e9 by zmenili hru v n\u00e1rodnom futbale. Tento ch\u00fdbaj\u00faci kapit\u00e1l nehovor\u00ed len o odmen\u00e1ch, ale aj o infra\u0161trukt\u00fare, mladeck\u00fdch akad\u00e9mi\u00e1ch a marketingov\u00fdch kampaniach.<\/p>\n

Priame pr\u00edjmy \u2013 vstupenka nie je len papier<\/h2>\n

Ka\u017ed\u00fd tiket, ka\u017ed\u00fd suven\u00edr, ka\u017ed\u00fd reklamn\u00fd bal\u00edk sa pri MS premenia na zlat\u00fd prame\u0148. Historick\u00e9 \u0161tatistiky ukazuj\u00fa, \u017ee krajiny, ktor\u00e9 sa zaistia v turnaji, vy\u017earuj\u00fa priame pr\u00edjmy a\u017e o 20 % viac ne\u017e ich priemern\u00fd ro\u010dn\u00fd rozpo\u010det. V\u00fdnosy z telev\u00edzie, licencie a fan\u00fa\u0161ikovsk\u00fdch bal\u00ed\u010dkov m\u00f4\u017eu na konci roka doplni\u0165 slovensk\u00fd rozpo\u010det o viac ako 10 mili\u00f3nov eur.<\/p>\n

Nepriame v\u00fdnosy \u2013 efekt re\u0165azovej reakcie<\/h2>\n

Rozm\u00fd\u0161\u013eajte o tom takto: \u00faspe\u0161n\u00e1 kampa\u0148 pri MS pri\u0165ahuje nov\u00e9 sponzory, t\u00ed vedia, \u017ee ich logo sa zobraz\u00ed na obrazovk\u00e1ch po celom svete. Tieto sponzorsk\u00e9 zmluvy \u010dasto prin\u00e1\u0161aj\u00fa dlhodobo vy\u0161\u0161ie financie, ne\u017e ak\u00e9 by sa dalo o\u010dak\u00e1va\u0165 len z jednorazovej v\u00fdhre. Okrem toho sa zvy\u0161uje z\u00e1ujem o miestne futbalov\u00e9 akad\u00e9mie, \u010do preklad\u00e1 na viac pe\u0148az\u00ed v \u0161kol\u00e1ch a kluboch.<\/p>\n

Rizik\u00e1 a v\u00fdzvy \u2013 nie je to len \u0161tedrovanie<\/h2>\n

Nem\u00f4\u017eeme pretv\u00e1ra\u0165 MS na \u201ezlat\u00fa ly\u017eicu\u201c bez rozumn\u00e9ho riadenia. Nap\u00e4tie medzi klubmi a zv\u00e4zom \u010dasto vznik\u00e1, ke\u010f sa peniaze pou\u017e\u00edvaj\u00fa neefekt\u00edvne. Pestros\u0165 rizika spo\u010d\u00edva v tom, aby sa \u0161tip\u013eav\u00fd pe\u0148a\u017en\u00fd pr\u00fad nestr\u00e1til v byrokratickej \u0161trukt\u00fare, ale sa smeroval priamo k rozvoju talentov a moderniz\u00e1cii \u0161tadi\u00f3nov.<\/p>\n

Strategick\u00e9 invest\u00edcie \u2013 kam smerova\u0165 nov\u00e9 fondy<\/h2>\n

Prv\u00fd krok: zriadi\u0165 \u0161pecializovan\u00fd fond pre ml\u00e1de\u017en\u00edcke projekty. Druh\u00fd: obnovi\u0165 infra\u0161trukt\u00faru v men\u0161\u00edch mest\u00e1ch, kde sa skr\u00fdva potenci\u00e1l bud\u00faceho n\u00e1rodn\u00e9ho t\u00edmu. Tret\u00ed: prejs\u0165 na digit\u00e1ly \u2013 v\u00fdkonn\u00fd marketingov\u00e1 platforma, kde sa ka\u017ed\u00e1 v\u00fdhra transformuje na online kampane. To je cesta, ktor\u00e1 nezostane len v papieroch.<\/p>\n

Pr\u00edklad z praxe \u2013 ke\u010f in\u00ed vyhrali viac<\/h2>\n

Ke\u010f v lo\u0148skom roku krehk\u00fd t\u00edm zo \u0160k\u00f3tska dostal vstupenku, ich finan\u010dn\u00e9 toky st\u00fapli o 25 %. Nielen\u017ee investovali do ml\u00e1de\u017ee, ale aj do n\u00e1rodnej ligy, ktor\u00e1 n\u00e1sledne pril\u00e1kala medzin\u00e1rodn\u00fdch hr\u00e1\u010dov a podnietila telev\u00edzne pr\u00edjmy. Toto nie je \u0161\u0165astie, je to d\u00f4kaz, \u017ee peniaze od MS m\u00f4\u017eu by\u0165 katalyz\u00e1torom transform\u00e1cie.<\/p>\n

Jedine\u010dn\u00e1 pr\u00edle\u017eitos\u0165 pre slovensk\u00fd zv\u00e4z<\/h2>\n

Ak sa n\u00e1m podar\u00ed zabezpe\u010di\u0165 miesto na MS, m\u00e1me pred sebou siln\u00fd argument pre vl\u00e1du a podniky, \u017ee invest\u00edcia do futbalu je invest\u00edciou do n\u00e1rodn\u00e9ho brandu. To je argument, ktor\u00fd nelze ignorova\u0165, ke\u010f vid\u00edme, ako sa peniaze z turnaja menia na lep\u0161ie ihrisk\u00e1, viac tr\u00e9nerov a silnej\u0161ie t\u00edmy.<\/p>\n

Ak\u010dn\u00fd krok \u2013 okam\u017eite<\/h2>\n

Pre\u010d\u00edtajte si viac na skfootballms2026.com<\/a> a potom sa vr\u00e1\u0165te do svojej kancel\u00e1rie s konkr\u00e9tnym pl\u00e1nom financovania. Zabezpe\u010dte financovanie u\u017e dnes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Probl\u00e9m, ktor\u00fd nevieme ignorova\u0165 Ke\u010f sa slovensk\u00fd t\u00edm neprest\u00e1va trias\u0165 v kvalifik\u00e1ci\u00e1ch, dvere do medzin\u00e1rodn\u00e9ho pe\u0148a\u017en\u00e9ho pr\u00fadu sa zatv\u00e1raj\u00fa na kr\u00ed\u010dku. Bez kvalifik\u00e1cie na majstrovstv\u00e1 sveta ch\u00fdba 30 mili\u00f3nov eur, ktor\u00e9 by zmenili hru v n\u00e1rodnom futbale. Tento ch\u00fdbaj\u00faci kapit\u00e1l nehovor\u00ed len o odmen\u00e1ch, ale aj o infra\u0161trukt\u00fare, mladeck\u00fdch akad\u00e9mi\u00e1ch a marketingov\u00fdch kampaniach. Priame pr\u00edjmy …<\/p>\n

Ekonomick\u00fd pr\u00ednos postupu na MS pre slovensk\u00fd futbalov\u00fd zv\u00e4z<\/span> Read More »<\/a><\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-14342","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/posts\/14342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/comments?post=14342"}],"version-history":[{"count":0,"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/posts\/14342\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/media?parent=14342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/categories?post=14342"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.aedozoring.sk\/aedozoring\/wp-json\/wp\/v2\/tags?post=14342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}